Prasiddhi Singh: Communication for the Earth - A Child Environmentalist's Perspective

Prasiddhi will share her unique journey in driving climate action through communication.

From working with rural communities and corporates to leveraging social media, Prasiddhi has learned how effective communication—both on the ground and online—can reshape the global sustainability narrative. Her talk will bring a Sense of hope, showcasing how Gen Alpha is leading climate action with fresh perspectives and bold voices. She’ll share personal stories of how young people are driving real change, proving that no one is too young to make a difference. But Prasiddhi will also offer a Sense of reality, highlighting the challenges posed by media and advertising when sustainability is treated as a mere buzzword. She’ll discuss the Sense of responsibility that brands, media, and individuals have in shifting the narrative toward meaningful, impactful action. As she bridges on-ground efforts with online communication, Prasiddhi will challenge the audience to rethink how we talk about climate issues. She’ll emphasize that the power to change the narrative lies with each of us—especially in amplifying the voices of the youngest generation, who are calling for urgent action.